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Welcome to Melody Cabán Consulting

We understand the unique challenges facing mission-driven organizations, especially museums. As a Latina-owned consulting service based in the heart of Texas, we work with museums to optimize their retail operations, enhance visitor services, and drive critical earned revenue.

We're dedicated to helping you achieve impactful transformations that strengthen your mission's reach.

Our Mission

Our mission is to empower museums by providing holistic, strategic, and hands-on guidance for their retail operations and beyond. Our approach ensures your retail operations are not just functional, but truly thriving and aligned with your institutional goals.

Meet Melody Cabán

I’m a seasoned expert who helped (literally!) re-write the book on museum stores. My strategic approach has increased store bag values by 60% and even quadrupled online sales while earning features in local and national media like USA Today.

Yes, I’m your museum store nerd-and I say that with pride!

Hundreds of museums follow my newsletter for the latest in museum store trends, and I'm a featured columnist in Souvenirs, Gifts & Novelties Magazine. I've also had the privilege of sharing my expertise globally, educating industry professionals through collaborations with prestigious organizations like the American Alliance of Museums (AAM), Museum Store Association (MSA), Las Vegas Market, and the International Council of Museums (ICOM).

Fluent in English, Spanish, AI, and even Gen Z Slang, I'm ready to help elevate your mission to new heights.

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Proud Member Of

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Los Angeles
Dallas, Texas