I’m Melody Cabán, a museum retail consultant based in Dallas, Texas. For nearly two decades, I’ve partnered with cultural centers, history sites, and national institutions to bridge the gap between curatorial mission and commercial viability.

Most museum shops function as an afterthought or an exit corridor. I work directly with executive directors, CFOs, and board leadership to transform them into what they should be: the final, unforgettable exhibit that actively funds the institution’s future.

The Experience: Strategy Without the Stuffiness

Cultural commerce is serious business, but transforming it doesn't require cold out-of-touch advisory. My background is hands-on and grounded in the daily realities of museum operations. I work shoulder-to-shoulder with floor staff, managers, and directors with equal ease - bringing clarity and genuine momentum to every team I step into.

Industry Impact

• Proven Industry Authority: Featured columnist for Souvenirs, Gifts & Novelties Magazine, contributing editor of “Museum Store: The Manager's Guide” called a “must own” resource for every museum store office.

• Global Speaker & Thought Leader: Regular speaker and collaborator with leading organizations, including the American Alliance of Museums (AAM), the Museum Store Association (MSA), and the International Council of Museums (ICOM).