At Melody Cabán Consulting, we believe every cultural institution—regardless of size—deserves a retail strategy that honors its mission while maximizing its margin.

Our Partners in Impact

We partner with museums, gardens, science centers, and historic sites across the U.S. to transform gift shops into mission-based powerhouses. From small volunteer-run sites to large-scale government agencies and foundations, we provide the metrics and creative strategy needed to deliver tangible results.

Industry Alliances

Success in the museum world doesn't happen in a vacuum. We collaborate with associations, conferences, and vendors to bridge the gap between retail markets and the cultural sector, offering stakeholders the specialized insights they need to thrive.

The Power of Partnership

Texas-based. Nationally connected. Always collaborative. We’re proud to be based in the Lone Star State, but we know the importance of never going it alone.

Collaborative Engagements

Are you a firm or consultant lead working on a museum project? I specialize in serving as your dedicated Museum Store Point Person. By integrating retail strategy into the planning phase, I help you:

• Avoid Expensive Revisions: Ensuring infrastructure and flow are right the first time.

• Enhance Client Value: Delivering a complete, mission-driven vision that includes sustainable earned revenue.

• Seamless Integration: Acting as a specialized extension of your existing team.