MSA FORWARD 2025

That's a wrap on the 70th MSA FORWARD conference in Los Angeles! 🎉 So much inspiration seeing the incredible work of vendors & museums showcasing cutting-edge design. From celebrating award winners 🏆 to catching up with old friends and making new connections 🤗, the energy was fantastic.

One thing is crystal clear: museum stores are more vital than ever! They play a crucial role in building essential earned revenue and extending the museum's mission far beyond its walls.